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I read it and I wholeheartedly agree. I'll try to remember to elaborate
more on that thread, but the jist of it is that the "go it alone" aspect
of Linux is a barrier to marketplace adoption for new customers, which
would be referred to as a point of "friction". Similarly, what you
reference as 'lock in' would also be referred to as how customer
retention to a product is (or isn't) "sticky". For maximized success,
one wants one's product to be low friction and sticky ... easy for
people to adopt, and once they do, they never leave. That takes work to
be able to accomplish in the marketplace.
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