Re: “End Of 10” Project

On 2025/6/24 2:34:22, rbowman wrote:

On Mon, 23 Jun 2025 23:47:16 -0000 (UTC), Lawrence D'Oliveiro wrote:

On Mon, 23 Jun 2025 14:39:27 +0100, J. P. Gilliver wrote:

On 2025/6/23 1:27:16, Lawrence D'Oliveiro wrote:

On Sun, 22 Jun 2025 11:59:15 +0100, J. P. Gilliver wrote:

If they do mention what version of Windows that laptop is running,
though, I haven't noticed ...

They often do. At one time, Microsoft would pay for part of the cost
of the ad if it included a phrase like “«PC company» recommends
Microsoft®
Windows™”.

... we're hardly ever seeing <PC company> ad.s these days ...

They sponsor events to announce new products. And then you get a flurry
of “news” articles telling the ordinary people (you and me) about the
new GUI with the 3D effects (or lack of them) and the new
window-placement algorithm, or the “Liquid Glass” styling, or whatever.

Well, they're not reaching me (in UK), and I don't think I'm that
unusual: I watch a lot of TV and YouTube (but no longer read computing
magazines and the like, since for the last quite a lot of years, when
I've replaced a computer, it's been a refurbished one, and the mag.s
discuss matters of no interest to me). The only place I can think of
where I'd even hear anything even half as technical as the examples you
give is the 15-30 minutes' technical programme once a week (often in the
small hours) on the BBC News channel. (Used to be called "cCick", now
something else, but format is similar.)>>

The big-budget advertising is still there, never fear.

Just not reaching me! (Or, I think, the UK in general.)>

There is also the not too subtle product placement. It helps that Apple
laptops are very distinctive.

Yes, I'm aware of that, especially on US-originated programming (NCIS,
L&A SVU, etc.). Presumably it's why most laptop manufacturers put their
name/logo on the lid. (On the BBC, they've usually got the logo of the
programme - such as Breakfast - plastered in such places, but then the
Beeb have long been affectionately mocked for their paranoia in avoiding
mentioning product names.)

Dell has be advertising on Prime video as Amazon tries to figure out how

 > many ads they can push before the viewers give up and go elsewhere. I

I don't take any paid-for channels, only those available on FreeView
(several BBC and many commercial-supported channels).

think Dell has also shown up on PBS. They're not really ads; companies can
'sponsor' specific programs and get to show their blurbs before the
program begins. It was a neat end run around the no ads on public TV
clause.

I'm pretty sure we don't have even that sort of sponsorship on the BBC,
though I'm sure product _placement_ gets in. The commercial channels -
as well as the ad. breaks where they show commercials - often _do_ have
"prome time programming on <channel> is sponsored by X" bumpers at the
start and end of the commercial breaks, but I can't remember a tech.
company one for years if ever: they tend to be holiday cruise companies,
pension/investment companies, or furniture (including pseudo-medical)
companies.
Maybe I just don't watch the right sorts of programmes! I've so far
managed to avoid getting hooked on any of the standard soaps (the
square, street, and valley).
--
J. P. Gilliver. UMRA: 1960/<1985 MB++G()AL-IS-Ch++(p)Ar@T+H+Sh0!:`)DNAf

"Bother," said Pooh, as he tasted the bacon in his sandwich.