> useapen wrote:
> (Updated with more reactions) Apples new iPad Pro isnt hitting
the
> shelves for another week, but the self-described thinnest Apple
product
> yet is already being crushed because of a new ad.
>
> Released yesterday at a virtual launch by the tech giant ahead of
the new
> iPads May 15 drop, the minute-long ad is called Crush. Created by
Apples
> in-house team, the promo with a soundtrack of the Sonny and Cher
1971 tune
> All I Ever Need Is You literally crushes most of the physical
history of
> creativity in a heavy-handed manner that makes the New Coke fiasco
of the
> Reagan Era look like a near win.
>
> As Apple tries to reinvigorate slumping iPad sales, CEO Tim Cook
praised
> the ad and the forthcoming tablet online on May 7 with a Just
imagine all
> the things itll be used to create call-out. Thats Cooks job,
but the
> exec seems to be nearly alone in his POV as the ad has generated a
> scathing backlash from almost everyone else.
>
> Among those taking the tech giant, who is facing a Department of
Justice
> suit over an alleged illegal monopoly over the smartphone market,
to task
> for its sheer insensitivity and misstep are Hugh Grant and Justine
> Bateman.
>
> The often acerbic Wonka star took a bite out of Apple earlier
Wednesday:
>
> Hugh Grant
> @HackedOffHugh
> ·
> Follow
> The destruction of the human experience. Courtesy of Silicon
Valley.
> Tim Cook
> @tim_cook
> Meet the new iPad Pro: the thinnest product weve ever created, the
most
> advanced display weve ever produced, with the incredible power of
the M4
> chip. Just imagine all the things itll be used to create.
>
> Creed II scribe and Luke Cage creator Cheo Hodari Coker said the ad
was
> problematic, really:
>
> Cheo Hodari Coker
> @cheo_coker
> ·
> Follow
> That Apple ad....is a problem. Not in hip-hop "bad meaning
good" problem.
> But a problem problem.
> 11:52 AM · May 8, 2024
>
> Bill & Ted franchise and Men in Black screenwriter Ed Solomon
tried to see
> the demolition from Apples perspective:
>
> Ed Solomon
> @ed_solomon
> ·
> Follow
> Who needs human life and everything that makes it worth living?
Dive into
> this digital simulacrum and give us your soul. Sincerely, Apple.
>
> Emmy-winning and Directors Guild Award winning Handmaids Tale
director
> Reed Morano was pretty blunt:
>
>
> Reed Morano, A.S.C.
> @reedmorano
> ·
> Follow
> Hey @tim_cook READ THE ROOM, BRO. CUZ THIS SHIT IS ACTUALLY
PSYCHOTIC
>
> Well versed anti-AI activist, former Family Ties star and filmmaker
> Bateman was even more blunt in her reaction:
>
>
> Justine Bateman
> @JustineBateman
> ·
> Follow
> Truly, what is wrong with you?
>
> In fact, Bateman ever offered up an example of how Apple could fix
their
> self-inflicted wound of destruction:
>
> Justine Bateman
> @JustineBateman
> ·
> Follow
>
..@tim_cook, someone corrected your ad.
>
> Still, a far, far cry from Apples breakthrough
anti-authoritarianism 1984
> ad of 40 years ago, the original Crush ad has been watched almost
400,000
> times on YouTube since its release on Tuesday. As is standard with
most
> videos Apple puts up on the platform, the comments have disabled.
>
> Might have been the best decision Apple made in this whole
situation.
>
> On the other hand, Cooks tweet of yesterday has been seen 28
million
> times, with 7.8 million comments and the positive ones are like a
needle
> in a haystack to find.
>
> Apple, who are usually flawless in their marketing and
communication, did
> not respond to request for comment on the Crush ad and the reaction
it has
> seen. If and when they do or if Tim Cook himself reacts, we will
update
> this post.
>
>
https://deadline.com/2024/05/ipad-ad-backlash-crushinghugh-grant-justine- > bateman-1235909002/
Apple = just use android and be free
This is a response to the post seen at:
http://www.jlaforums.com/viewtopic.php?p=665044185#665044185
Re: Apple's Crushing iPad Ad Trashed By Hugh Grant, Justine Bateman & Almost Everyone Else