Are Big Finish's days numbered?

Looks like someone has decided to take commercial audio seriously at the Beeb ... I mean, who else are they targeting with this ad?
"Demonstrable record of delivering multiple, impactful long-form audio serials which have found considerable audience success"
... I mean, name three companies doing that in the UK.
https://careers.bbc.co.uk/job/London-Executive-Producers%2C-BBC-Studios-Audio-W12-7FA/799210902/?from=email&refid=15985852902&utm_source=J2WEmail&source=2&eid=125602-202426171026-23783366402&locale=en_GB
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There are some corners of the universe which have bred the most terrible things. Things which act against everything we believe in.
They must be /fought/.