Re: Jaguar vs Volvo: A Contrast

On 2024-11-22 22:42:02 +0000, shawn said:

On Fri, 22 Nov 2024 22:11:41 -0000 (UTC), BTR1701 <atropos@mac.com>
wrote:

 This is the latest ad from Jaguar.
 https://video.twimg.com/ext_tw_video/1858800418039402496/pu/vid/avc1/1080x1350/Ysl0tKHw7rYbzaN0.mp4?tag=14   Not sure what they're advertising there but cars don't seem to be included

 I knew that they were changing their logo for some reason

Some nonsense to do with moving to only making electric cars - the roaring big cat logo doesn't fit with their new quiet greeny image.  :-\
The ridiculous font they've chosen has a mismatch of upper and logo case letters, so their new brand name is really "JaGuar".

but that ad is strange. It's not at all what I would think a Jaguar purchaser
would like. So I'm not even sure who would like that as a car ad.

Technically it's not a "car ad", but a "company rebranding ad", although still I have no idea what they were trying to say ... other than we wasted huge amounts of money paying morons in an advertising agency to come up with this garbage", but that's the same for 90% of adverts these days. Most adverts try to be "clever" and "arty-farty", and fail miserably since they don't tell you anything about the actual product (and no, having people talk about how awful your advertitsing is, is not a good promotional exercise).

In contrast, while Jaguar is pushing debauchery and they/thems, Volvo just put out the most moving, pro-family, pro-life ad of all time. And it even has cars in it:
 https://video.twimg.com/ext_tw_video/1859465095513767936/pu/vid/avc1/720x1280/OxMc2jPPqGRG4ido.mp4?tag=12 

 Volvo at least is sticking to what they have been known for, safe
transportation that ideal for families.