Video games Europe - Seriously?

This one came up in relation to the whole Stop Killings Games initiative and content creator Pirate Software*. Something called Videogames Europe - https://www.videogameseurope.eu/ - which presents itself as a champion of the consumer. That's sound good, as do some of their polices, right up until you look at the board members.
So we have Epic, EA, Activision, Mircrosoft to name but a few. Yeh right because those companies are really champions of consumers and this isn't just a lobbying group for some of the big players hoping that the EU won't get involved.
*Fascinating stuff I must say, it seems to be based on Stop Killing game are trying to get petitions signed with enough number that respective governments are legally required to at least consider what they are proposing - in a nutshell, all games (both single and multiplayer) should be developed with a sunset plan so when the company decides to no longer support them they can still be played in some reasonable form without the companies involvement at all. I like the idea but of not sure of the practicalities especially when it comes to live services games.
The internet drama seems to have come about as Pirate Software basically called it stupid and he would actively being trying to get his community not to sign up to it. It then all blow up as after many months Stop Killing Games released a video explaining the Pirate Software had really misunderstood what they were asking for. This is were it all got even worse as Pirate Software pretty much doubled down on his position and claimed to be completely right in what he had said. Then he played the victim card.
Of course this being the internet people started digging into his background and the funny one I saw is it seems on his streams he digital manipulates his voice so it sounds deeper. There was a interview with him at a games conference and all I can say is he must have smoked a lot of cigarettes since then.