Re: Oh, GOG.Com (Oct 2024 Ed)

(cc customerservice@gog.com)

Dear GOG,

Please stop sending me emails with subject lines like
"JXLBB22HMAAUDUDL8N expires in 24 HOURS". It's really annoying.

It's not that I'm uninterested in those emails. If I were, I would
unsubscribe. I _want_ to hear about your sales and the various
discounts you're offering me. But that subject line is a real
turn-off. It screams "spam" and "skeevy marketing tactics" and
"corporate indifference to what people actually want" all in one. I
never read those emails. They go directly to the junk bin. And it's
all because of that stupid subject line.

I know, I know; there's probably some guy in marketing who swears
these subject lines are more effective. He insists that by keeping
things mysterious with an indecipherable subject, you're forcing
people to click through to the web-site and see what exciting deal
they're getting, and that once they're there, customers are 16% more
likely to buy, or something like that.

But your no-DRM stance indicates you're more than just the bottom
line; that you actually want to be a company with some morals and
meaning. And these stupid, aggravating, annoying -and in my case,
worthless- emails (since they're junked before I even see them) work
contrary to your goals.

So all I ask is that, in future, instead of seeing "RTBNJSDDGDFSADASDA
expires in 24 hours", instead have a decipherable subject line like,
"Your discount for Talos Principle expires in 24 hours". It humanizes
you, annoys me less, gets through my spam filters, and may actually
make me visit your web-site and buy the damn game.

TL;DR: stop listening to the hacks in marketing. They're hated for a
reason.

Yours sincerely,

A long-time and generally satisfied GOG.com customer

Me.