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While in general I don't disagree with Pitchford's take (even ifLike you I kinda agree with the sentiment but also find it somewhat hypocritical coming from a company that was more than happy to slap a £60 cost on a game and I presume when Borderlands 4 is released it will be £70 just for the base game. I somehow doubt that he ever put his hand up and said are we really giving our customers enough for that price, couldn't we reduce it and still make a handsome profit.
saying thatmakes me feel dirty), I do refute the idea that Valve takes
more than it gives back. Yes, it's 30% cut seems high at first
glance... until you remember that price is less than retail
brick-n-mortar stores used to take. Developers flocked to Steam
because it was much CHEAPER to sell on Steam than to press CDs, print
boxes, ship the things to thousands of stores, and then only get a few
weeks on the shelf before their games got shoved to the bargain bin.
And yet, these same publishers still managed to make a profit.
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