low-income consumers are starting to crack

McDonald's and other big brands warn that low-income consumers are
starting to crack

Some of America's best-known corporations are saying their consumers
are being pinched by inflation as prices continue rising.
...
...
"It is clear that broad-based consumer pressures persist around the
world," McDonald's CEO Chris Kempczinski said on the fast-food chain's
earnings call early Tuesday. "Consumers continue to be even more
discriminating with every dollar that they spend as they faced
elevated prices in their day-to-day spending."

https://www.cnbc.com/2024/04/30/companies-from-mcdonalds-to-3m-warn-inflation-is-squeezing-consumers.html