everything was going so bloody well

Richard Branson accuses Trump of 'doing so much damage' to the world

Virgin Atlantic founder says 'erratic' decisions from US president
have been 'awful for everyone'

Sir Richard Branson has attacked Donald Trump's policies as "doing so
much damage" to the world, adding that he did not believe the US
president's actions were backed by most Americans.

The Virgin Atlantic founder warned that the "erratic and
unpredictable" actions of the White House were undermining business,
although he singled out Trump's policy on Ukraine as the one that
"should worry the world the most".

The British billionaire said that he had spoken to Elon Musk, the
Tesla and SpaceX chief executive, who has become a prominent Trump
adviser, about Ukraine, but did not divulge further details.

In comments made to reporters before Virgin Atlantic's inaugural
flight to mark the start of services from London to the Saudi Arabian
capital Riyadh, Branson said that Trump's policies, from imposing
tariffs to "jumping side" in the war, were "awful for everyone"
...
...
He said Trump's policies were "very difficult for business to deal
with", adding: "It's just such a pity because everything was going so
bloody well up to about three months ago.

https://www.theguardian.com/business/2025/apr/23/richard-branson-accuses-trump-of-doing-so-much-damage-to-the-world

The world did not bend a knee for the T-Borg...he don't know Jack
Schmitt