How film stars faded - and pop stars took over

How film stars faded - and pop stars took over

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But while the public can't seem to get enough of seeing their
favourite pop stars on stadium tours, their favourite actors aren't
drawing them to cinemas in the same way.

While casting a big star used to guarantee some level of success at
the box office, the adulation which was once reserved for movie stars
now seems to be directed at pop stars.


There are all kinds of factors at play - including the move towards
streaming, the impact of the pandemic, and the film industry's
over-reliance on franchises, sequels and superheroes.

But the trend is also arguably a reflection of how audience habits are
evolving. Today's fans crave authenticity - something you get with pop
stars who write their own music, but not so much with actors who are
by definition always portraying somebody else.

"I think our expectations of celebrities are changing in general," The
Hollywood Reporter's Lily Ford tells BBC News.

"Music is extremely personal, the world's most famous and glamorous
people are pouring their heart out, and, for the length of the song,
we feel as close to an artist as we would our best friend."
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None of this is to say there aren't successful movies anymore. There
are. But what links them is generally not the bankable box office
star, but the intellectual property (IP) attached to the film.

https://www.bbc.com/news/articles/c3gglv8y39vo