McDonald's earnings, revenue miss estimates as consumer pullback worsens

McDonald's earnings, revenue miss estimates as consumer pullback
worsens
...
...
Executives previously warned that the competition for customers had
become more fierce as the consumer environment weakened. McDonald's is
leaning into discounts to bring back diners. The chain launched a $5
meal deal in late June, five days before the end of the quarter.

A week ago, the company told its U.S. system that it plans to extend
the value meal past the planned four-week runtime and said that it's
bringing back customers.

https://www.cnbc.com/2024/07/29/mcdonalds-mcd-q2-2024-earnings.html