cowboy ethics

Daniel L. Ritchie, renowned Denver civic leader, arts booster and
pillar of DU, dies at 93

Daniel L. Ritchie carried a worn card in his wallet that espoused 10
principles to live by -- his "cowboy ethics."

Live each day with courage. Take pride in your work. Always finish
what you start. Do what has to be done. Be tough, but fair. When you
make a promise, keep it. Ride for the brand. Talk less and say more.
Remember that some things aren't for sale. Know where to draw the
line.

Ritchie, a private man whose generosity and hard work resurrected and
shaped some of Colorado's most important institutions, stuck to those
cowboy ethics through all of his 93 years.

https://www.denverpost.com/2025/01/31/daniel-ritchie-obituary-university-denver-dcpa-westinghouse/