Re: The Sad Saga of Bud Light

On Fri, 7 Feb 2025, JAB wrote:

Another Super Sunday, another attempt by Bud Light to overcome its
disastrous foray into identity politics.
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As you enjoy the Super Bowl on Sunday, pay special attention to one of
the 30-second ads that will be airing during the time-outs.
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The ad, which features Shane Gillis, Post Malone, and NFL great Peyton
Manning having fun at a wild barbecue, fueled by bright-blue cans of
Bud Light beer, is no ordinary TV commercial. With its almost
cartoonish celebration of masculine excess, the spot communicates two
conventional beer-commercial messages: Bud Light is fun, and Bud Light
is for guys. What makes it notable, though, is a third point, one it
communicates only by implication: Bud Light is really, really sorry.
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https://www.thefp.com/p/the-sad-saga-of-bud-light
>

Hahaha... we never forgive and never forget! Bud is no more. There are more masculine brews to be had!