AI coming for fashion models now

From the «not skinny enough» department:
Title: Calling all fashion models … now AI is coming for you
Author: Lauren Cochrane
Date: Sun, 30 Mar 2025 14:59:43 +0000
Link: https://www.theguardian.com/fashion/2025/mar/30/fashion-models-ai-job-losses
Podcast Download URL: https://i.guim.co.uk/img/media/3587a2297428f68ced8846ff013f606f8c7edbbc/0_40_5592_3354/master/5592.jpg?width=460&quality=85&auto=format&fit=max&s=50cccaf7fa59b543d9bb9b88afe63ea6

As fashion brands create AI ‘twins’ with models’ permission, some believe this
is just another form of exploitation

The impact of AI has been felt across industries from Hollywood to publishing –
and now it’s come for modelling. H&M announced[1] last week that it would
create AI “twins” of 30 models with the intention of using them in social media
posts and marketing imagery if the model gives her permission.

In a statement, Jörgen Andersson, the chief creative officer at H&M, described
the idea as “something that will enhance our creative process and how we work
with marketing but fundamentally not change our human-centric approach in any
way”.
Continue reading...[2]

Links:
[1]: https://www.businessoffashion.com/articles/technology/hm-plans-to-use-ai-models/ (link)
[2]: https://www.theguardian.com/fashion/2025/mar/30/fashion-models-ai-job-losses (link)