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On 2024-07-10 13:50, badgolferman wrote:Jolly Roger <jollyroger@pobox.com> wrote:>On 2024-07-10, Alan <nuh-uh@nope.com> wrote:On 2024-07-10 10:52, badgolferman wrote:>Alan wrote:>On 2024-07-09 17:20, Andrew wrote:>badgolferman wrote on Tue, 9 Jul 2024 23:43:37 -0000 (UTC) :>
>What the iPhone SE has that the Nothing phone doesn�t is iOS.>
That alone is worth it to many people.
Hi badgolferman,
>
You'll never hear me disagree with a sensibly logical statement.
>
So thanks for pointing that out, which, as you're likely aware, is
almost completely due to pure marketing spending (not R&D spending)
by Apple.
>
As you're likely aware, Apple's R&D spend has always been the
lowest in high tech - while Apple's marketing spend is one of the
highest on earth.
>
Marketing alone, e.g., convincing people to believe that the Apple
ecosystem is safer and more secure, is what drives that high
demand.
>
Not functionality. Not performance. Not capabilities. Marketing
alone.
Note the response you got, BGM....
What specifically in his response do you object to?
All of his utterly baseless claims.
>
Do you really need them pointed out?
Nah, he knows they are there and has no problem with them, but is just
afraid to say it. 😉
Afraid of what?
Why are you so wrong all the time? I wanted to know what he found
objectionable so those specific items could be addressed.
OK... ...play ignorant:
>
'As you're likely aware, Apple's R&D spend has always been the lowest in
high tech'
>
That is false.
>
Currently, Apple spends more on R&D than all but 3 companies: Amazon,
Alphabet Inc., and Facebook (Meta).
>
<https://en.wikipedia.org/wiki/List_of_companies_by_research_and_development_spending>
>
He justifies this falsehood, by looking at R&D as a percentage of
revenue, but that is utterly specious.
>
'while Apple's marketing spend is one of the highest on earth.'
>
And suddenly, he switches to absolute values (if he even bothered to
look the figures up at all).
>
Either way, he's completely bullshitting. In Apple's latest annual
report, they list marketing expenses in with "Other corporate expenses"
and that total comes to $6.672 billion.
>
<https://s2.q4cdn.com/470004039/files/doc_earnings/2023/q4/filing/_10-K-Q4-2023-As-Filed.pdf>
>
Compare this with Amazon who breaks out sales and marketing together is,
and the figure is:
>
$42.238 billion.
>
<https://s2.q4cdn.com/299287126/files/doc_financials/2024/ar/Amazon-com-Inc-2023-Annual-Report.pdf>
>
How's that?
>
:-)
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