Re: People ask if the overpriced underpowered iPhone SE can compete with Android

On 2024-07-10 13:50, badgolferman wrote:

Jolly Roger <jollyroger@pobox.com> wrote:

On 2024-07-10, Alan <nuh-uh@nope.com> wrote:

On 2024-07-10 10:52, badgolferman wrote:

Alan wrote:

On 2024-07-09 17:20, Andrew wrote:

badgolferman wrote on Tue, 9 Jul 2024 23:43:37 -0000 (UTC) :
>

What the iPhone SE has that the Nothing phone doesn�t is iOS.
That alone is worth it to many people.

>
Hi badgolferman,
>
You'll never hear me disagree with a sensibly logical statement.
>
So thanks for pointing that out, which, as you're likely aware, is
almost completely due to pure marketing spending (not R&D spending)
by Apple.
>
As you're likely aware, Apple's R&D spend has always been the
lowest in high tech - while Apple's marketing spend is one of the
highest on earth.
>
Marketing alone, e.g., convincing people to believe that the Apple
ecosystem is safer and more secure, is what drives that high
demand.
>
Not functionality. Not performance. Not capabilities.  Marketing
alone.

>
Note the response you got, BGM....

>
What specifically in his response do you object to?

>
All of his utterly baseless claims.
>
Do you really need them pointed out?

>
Nah, he knows they are there and has no problem with them, but is just
afraid to say it. 😉
>

 Afraid of what?
 Why are you so wrong all the time? I wanted to know what he found
objectionable so those specific items could be addressed.
 

OK... ...play ignorant:
'As you're likely aware, Apple's R&D spend has always been the lowest in high tech'
That is false.
Currently, Apple spends more on R&D than all but 3 companies: Amazon, Alphabet Inc., and Facebook (Meta).
<https://en.wikipedia.org/wiki/List_of_companies_by_research_and_development_spending>
He justifies this falsehood, by looking at R&D as a percentage of revenue, but that is utterly specious.
'while Apple's marketing spend is one of the highest on earth.'
And suddenly, he switches to absolute values (if he even bothered to look the figures up at all).
Either way, he's completely bullshitting. In Apple's latest annual report, they list marketing expenses in with "Other corporate expenses" and that total comes to $6.672 billion.
<https://s2.q4cdn.com/470004039/files/doc_earnings/2023/q4/filing/_10-K-Q4-2023-As-Filed.pdf>
Compare this with Amazon who breaks out sales and marketing together is, and the figure is:
$42.238 billion.
<https://s2.q4cdn.com/299287126/files/doc_financials/2024/ar/Amazon-com-Inc-2023-Annual-Report.pdf>
How's that?
:-)