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If you assume Apple knows exactly what most of its customers want, and ifIt's a high-cost, consumer, designer product. Just as cars come in different colors, clothes come in different colors, paint comes in different colors, phones come in different colors. It's what consumers want. There are a few Android phone manufacturers that also build different color phones.
you look at Apple's advertisements for silly colors & worthless trim...
What does that say to you about what Apple thinks about its customer base?
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