iPhone activation market share hits new low

CIRP is out with a report on how iPhone activations compare to Android
in the US. The latest data shows a notable drop over the last year
bringing Apple’s US smartphone market share of new activations back in
time six years.

CIRP shared its new iPhone report on its Substack this morning. The
firm notes that while it believes Apple’s installed smartphone base is
higher than the recent share of US smartphone activations, the latter
has taken a dive.

As shown below, the metric peaked at 40% for Q1 and Q2 in 2023 with
Apple seeing a decline to 33% of new smartphone activations in the US
as of Q1 2024, says CIRP.

That means 2 out of 3 new smartphone activations in the US are Android
devices. Per CIRP’s data, Apple hasn’t seen numbers that low since 2017.

https://9to5mac.com/2024/04/24/iphone-market-share-new-low-android-dominates/

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"Truth does not change according to our ability to stomach it." ~
Flannery O'Connor