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On 2024-07-21 19:29, Andrew wrote:The corner that "Andrew" has painted himself into is that if the only thing that Apple does is have superior marketing, then that is the answer to his "what innovation does Apple do better?" troll.-hh wrote on Sun, 21 Jul 2024 19:06:21 -0400 :Says you.
>But if that were true, then Apple would have gone totally out of>
business a decade ago, due to non-delivery and Reversion to the Mean.
What you need to understand is that MARKETING is what Apple does best.
Not innovation.
Marketing.
Plus Apple clearly does a lot of "Make or Buy" business assessments to decide on where to prioritize their R&D investments. This leads us back to his belief that no one company can be successful unless they personally invent and make every last component totally in-house, which is totally absurd and followed by literally no one. Likewise, his apparent belief (also quite absurd) that every S&T project is always and immediately fully successful as originally envisioned.Just like marketing is what coca cola does. And Marlboro. And Chevron.False.
You think "Virginia Slims" were innovation?
Or New Coke?
>
Apple is all marketing and almost no R&D.
Apple spends more on R&D than all but three companies.
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