Re: Mark Gurman on Apple's integrated 5G modem chip designs

badgolferman wrote on Mon, 19 Aug 2024 02:48:40 -0000 (UTC) :
 

If I'm paying $1000+ for a premium phone, I want the 'best' components in
it. I don't care who made them, just that the components are reliable and
work well.

 
Understood. Agreed.
The article said that most Apple owners say exactly what you did.
 
So you have to ask why is Apple still trying to catch up to Qualcomm when
Qualcomm has a decade or more on Apple in terms of fast-moving technology.
 
The answer to that important question, according to Mark Gurman, is
something we've discussed with respect to CPUs, where Gurman stated  that
it's a MARKETING gimmick for Apple to claim they made their own 5G modem.
 
Never ever tell me that Apple isn't a marketing genius, as you may as well
tell me Budweiser, Marlboro and Coke aren't companies of Marketing genius.
 
Apple's IC design teams are inept - but Apple still pours money into them
purely because of the marketing appeal of being able to say its your chip.
 
Given those are the facts, who am I to question Apple's marketing genius.
 
Apple is one of the most successful companies in the world, even as they're
5 to 10 years behind the competition in almost every technical category.
 
Making their own 5G modem is all marketing.
Apple has always been brilliant in marketing.