Re: Mark Gurman on Apple's integrated 5G modem chip designs

badgolferman wrote on Mon, 19 Aug 2024 10:08:20 -0000 (UTC) :

Making their own 5G modem is all marketing.
Apple has always been brilliant in marketing.
 

 
Well, they're spending billions of dollars on R&D...

If you're joking, I certainly get the humor of that lucid statement, as I
own reasonable adult cognitive skills; but if you're actually not joking...

Nobody doubts that Apple spends money on R&D, so let's be clear about this,
as we all need to be able to pass a basic college entrance exam for math.

Nobody ever said Apple doesn't spend billions on R&D.
Just like nobody ever said Apple doesn't spend billions on Marketing.

What is well known fact is that for its size, nobody spends less than Apple
on R&D, and much worse, even if you ignore size, some smartphone companies
spend *more* in total dollars than Apple spends in total dollars on R&D.

That fact remains a hard fact whether or not people understand that fact.