Re: Mark Gurman on Apple's integrated 5G modem chip designs

Andrew <andrew@spam.net> wrote:

badgolferman wrote on Mon, 19 Aug 2024 02:48:40 -0000 (UTC) :
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If I'm paying $1000+ for a premium phone, I want the 'best' components in
it. I don't care who made them, just that the components are reliable and
work well.

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Understood. Agreed.
The article said that most Apple owners say exactly what you did.
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So you have to ask why is Apple still trying to catch up to Qualcomm when
Qualcomm has a decade or more on Apple in terms of fast-moving technology.
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The answer to that important question, according to Mark Gurman, is
something we've discussed with respect to CPUs, where Gurman stated  that
it's a MARKETING gimmick for Apple to claim they made their own 5G modem.
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Never ever tell me that Apple isn't a marketing genius, as you may as well
tell me Budweiser, Marlboro and Coke aren't companies of Marketing genius.
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Apple's IC design teams are inept - but Apple still pours money into them
purely because of the marketing appeal of being able to say its your chip.
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Given those are the facts, who am I to question Apple's marketing genius.
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Apple is one of the most successful companies in the world, even as they're
5 to 10 years behind the competition in almost every technical category.
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Making their own 5G modem is all marketing.
Apple has always been brilliant in marketing.
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 Well, they’re spending billions of dollars on R&D…