Sujet : Not sure about the UK but Apple just removed its backronymed Apple Intelligence from every iPhone in Europe
De : andrew (at) *nospam* spam.net (Andrew)
Groupes : uk.telecom.mobile comp.mobile.ipad misc.phone.mobile.iphoneDate : 15. Sep 2024, 21:15:50
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Apple just removed Apple Intelligence from every iPhone in Europe
https://www.forbes.com/sites/ewanspence/2024/09/14/apple-iphone-16-pro-apple-intelligence-european-union-dma-new-iphone/Apple has the finest marketing organization in the world, much like Trump does, in fact - where it's likely just a stalling tactic since AI isn't ready. R&D? Not so much. (No company on the planet spends less than Apple on R&D per revenue, so that's why Apple is 3 generations behind on AI.)
Given Apple had to finally put 8GB of RAM in the iPhone just to run AI, it's interesting how AI (all by itself) is making Apple spend R&D dollars.
Given Apple won't release a competitive AI for over a year anyway, it may be a good move to "blame the EU" for AI not to be released to EU customers.
Don't know if the UK is affected though. Do you?
-- Nobody spends less in R&D than Apple & yet nobody spends more in marketing.