apple resumes advertising on x

Apple this month started advertising on X for the first time in more than a
year. The company had stopped advertising on the social media platform in
November 2023 following controversial remarks made by its owner Elon Musk.

Apple is one of many major brands that have paused advertising on X at
least once, with others including Disney, Coca-Cola, Sony, IBM, Comcast,
and more. Disney and many other brands have cautiously returned to
advertising on the platform since.

Musk acquired Twitter in 2022, and rebranded the platform as X the
following year. Under his ownership, X has taken a softer approach to
content moderation, allowing extremist views to proliferate on the
platform. Also, disgraced rapper Kanye West made a series of racist and
sexist posts on X last week, before deactivating his account.

Apple's CEO Tim Cook, and other senior executives at the company like
marketing chief Greg Joswiak, have maintained a presence on
Twitter-turned-X ever since Musk acquired the platform.

https://www.macrumors.com/2025/02/12/apple-resumes-advertising-on-x/