Re: Doctor Who: RTD in the Radio Times.

Hornplayer9599 <Hornplayer9599@aol.com> wrote:

On 6/17/2024 05:26, Daniel70 wrote:
 

 
I don't know what happens now but, back in the Day, Some small portion
of the population (maybe 0.1%) would actually be surveyed as to what
they watched on their T.V.'s, how many in the Household watched, the
economic standing of household members, etc, and these numbers were
multiplied up to give 'population' numbers.
 
Is this still, effectively, what happens in Britain and Ireland??
 
If so, I could understand why it might take sooooo long for Disney to
come up with a number for the rest of the world.

 
I can't speak for how the UK and Ireland come up with their viewing
statistics as I'm from the US.  But...the US still does it the way you
described.  The Nielsen ratings are used for both traditional
broadcast/cable TV, and for streaming only.  The most recent Nielsen
streaming ratings were released last week.  They have a formula for how
they determine the streaming numbers that one can see if they go to
Nielsen's website...but getting to the point, in order to be in the top
ten viewed streamed shows a show would need to have about 1.5 million
views (FYI the top viewed streaming show is on Netflix, and is blowing
everything else away).  Dr. Who is not in the top ten in the US...in
fact, no D+ show is.  The list only shows the top ten, so all that
really tells us is that Dr. Who isn't pulling in at least 1.5 million US
views; the show would need about 3% of the total US Disney+ subscribers
to do that.
 
Disney in general does not release viewing numbers directly to the
public at large.
 
So, the only hard figures we have in the US is that Dr. Who has fewer
than 1.5 million US views in the latest set of released ratings. That's
it.  We have unverified numbers of 50,000 and 14,000 out there, but
those figures have not been attached to a primary source (such as
Nielsen)...hence unverified.  That being said, both 50,000 and 14,000
are larger numbers than 200.
 
For one to claim that D+ viewing numbers, either US alone or globally,
are as low as 200 only demonstrates that one is in the grips of the
Dunning-Kruger effect.
 

I’ve given a detailed answer on the BARB system but it’s definitely similar
to Nielsen. As to Disney+ I’ve done a “finger in the air” estimate using
iMDB ratings and assuming that U.K. TV fans and US TV fans interact at
about the same rate with iMDB, you can draw a rough parallel from number of
ratings. So if 2m (overnight ratings) UK viewers generated 1092 iMDB
reviews for the latest episode so far, and there were 530 US based reviews,
then the US Disney+ viewership for the first 2 days was around 0.9m.

(Since 95% of reviewers are giving the episode 3+ stars, it seems fair to
assume that they are all viewers and that some of those giving 1 and 2
stars are also viewers, though probably not all).

That’s pretty much what BBC America used to draw if I recall correctly, so
it feels like a fair estimate in the absence of stronger evidence and given
that the Disney viewer footprint is likely to differ a bit from the BBCA
one.

The same numbers would point to a global Disney audience of around 2m - in
the first two days - so as a ballpark estimate it seems fair to say that
Disney viewership worldwide is roughly equal to the British viewership.

--
“Most of the Universe is knackered, babes.”  - The Doctor