Re: Doctor Who: RTD in the Radio Times.

The Last Doctor wrote on 17/6/24 9:27 pm:

Daniel70 <daniel47@nomail.afraid.org> wrote:

Hornplayer9599 wrote on 17/6/24 9:38 am:

On 6/16/2024 16:21, Blueshirt wrote:
 

We have a figure of 40,000 total viewers for the first 2
episodes on Disney+ from Doomcock and unless Disney+
publishes figures which contradict that then Doomcock must be
accepted as the most accurate figure available.

 Okay, George, let's take Doomcock's figures at face value...even though he himself said that they were unverifiable, and hasn't mentioned them since (he's only dealt with the UK numbers
since...and as you know, those /are/ verified).

 I don't know what happens now but, back in the Day, Some small
portion of the population (maybe 0.1%) would actually be surveyed
as to what they watched on their T.V.'s, how many in the Household
watched, the economic standing of household members, etc, and these
numbers were multiplied up to give 'population' numbers.
 Is this still, effectively, what happens in Britain and Ireland??
 If so, I could understand why it might take sooooo long for Disney
to come up with a number for the rest of the world.

 BARB use a compound system - a sample of 7,000 households (about
16,000 people) is taken who use a special remote to say when they
enter or leave a TV enabled room. In those rooms is a box that
continuously samples the TV audio and matches it every night to
determine what live TV and “recorded on my box” programmes were being
watched, by whom, and for how long. A separate box is coupled to the
wi-fi router to capture what subscription and SVOD services are being
accessed and when, also matched to TV audio and the viewer counter.
 The number of households has increased down the years as overall
viewing numbers have reduced and distribution across an ever
increasing number of channels has diluted the totals so to ensure
that statistical accuracy is maintained, the sample size has had to
increase.
 Those figures are extrapolated to give the U.K. total viewing figures
using standard statistical methods. 0.025% of the population is
deemed sufficient for this (7,000 out of 28m households).
 BARB also take a survey every week of 1,000 random households to
update the panel requirements to ensure the right demographic and
household balance is maintained across the 10 categories of household
(Couple with no children, with 1-2 dependent children, one person
household - 65 or over and under 65, lone parent with dependent
children, couple with non-dependent children only, lone parent with
non-dependent children only, couple with 3 or more dependent
children, two or more unrelated adults, multi-family household) and
their social categories and viewing habits.
 They also capture big data from all streaming providers to get a
pattern of SVOD viewing that they compare to their panel results for
reasonableness - but they don’t use the big data figures directly
because they measure by device, not viewers.
 

Thank you. That sounds, roughly, like what I was expecting.
Lies, Damned Lies and Statistics!!
--
Daniel