Re: Super Bowl Commercials Ignore A Massive Cultural Shift, Pit Men Against Women In Sports

On Feb 11, 2025 at 1:30:45 AM PST, "Ubiquitous" <weberm@polaris.net> wrote:

If we've learned anything from the past few months it's that the American
people have drawn a clear line in the sand on women's sports. Women should
compete against women and men should compete against men. Apparently, the NFL
 
and Nike missed that lesson, or they just don't care.
 
On Super Bowl Sunday, two ads - one from the NFL and another from Nike - were
 
promptly blasted by social media users. In the NFL's commercial, the league
suggests that girls can play football just as well - or even better - than
boys. The ad begins with some nostalgia, taking place in a typical high
school in 1985, but the viewer quickly realizes that this commercial isn't
about the nostalgia of the '80s - it's about making fun of how people thought
 
about sex and gender in the '80s. According to the NFL, that argument is so
1985. In the ad, a young girl shows her quick hand-eye coordination and
athleticism in the school hallways and then on the football field, making
fools of the toughest guys on the football team.

I laughed at how the challenge was basically a sudden-death overtime situation
where only the girl had the opportunity to possess the ball. As soon as she
scored, the game was over. And it was somehow a one-on-one football game. What
even is that? What would be the rules?

They had to twist football into some kind of a pretzel-shadow of itself in
order to set up a scenario where the girl would win over the guy.