Re: Jaguar vs Volvo: A Contrast

On Fri, 22 Nov 2024 22:15:25 -0800, Your Name wrote:

On 2024-11-22 22:42:02 +0000, shawn said:

On Fri, 22 Nov 2024 22:11:41 -0000 (UTC), BTR1701 <atropos@mac.com>
wrote:

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This is the latest ad from Jaguar.
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https://video.twimg.com/ext_tw_video/1858800418039402496/pu/vid/avc1/1080x1350/Ysl0tKHw7rYbzaN0.mp4?tag=14
>
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Not sure what they're advertising there but cars don't seem to be included

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I knew that they were changing their logo for some reason

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Some nonsense to do with moving to only making electric cars - the
roaring big cat logo doesn't fit with their new quiet greeny image. :-\
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The ridiculous font they've chosen has a mismatch of upper and logo
case letters, so their new brand name is really "JaGuar".
>

but that ad is strange. It's not at all what I would think a Jaguar purchaser
would like. So I'm not even sure who would like that as a car ad.

>
Technically it's not a "car ad", but a "company rebranding ad",
although still I have no idea what they were trying to say ... other
than we wasted huge amounts of money paying morons in an advertising
agency

There's a lot of monopolizing hiding behind the term
"consolidation", and it wouldn't be a surprise to learn
that the advertising industry has it too, just like
other industries. There is already monopolizing in internet
advertising by a joint venture of Google/Facebook, and I
wonder if TV advertising likewise has monopolist advertising
agencies, perhaps companies are being extorted to purchase
services from particular "woke" advertising/public relations/promotion
companies.

to come up with this garbage", but that's the same for 90% of
adverts these days. Most adverts try to be "clever" and "arty-farty",
and fail miserably since they don't tell you anything about the actual
product (and no, having people talk about how awful your advertitsing
is, is not a good promotional exercise).

"advertitsing" describes a lot of ads though not necessarily
here. The woke don't like tits.

>

In contrast, while Jaguar is pushing debauchery and they/thems, Volvo
just put out the most moving, pro-family, pro-life ad of all time. And
it even has cars in it:
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https://video.twimg.com/ext_tw_video/1859465095513767936/pu/vid/avc1/720x1280/OxMc2jPPqGRG4ido.mp4?tag=12

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Volvo at least is sticking to what they have been known for, safe
transportation that ideal for families.

Like usual, the video.twimg.com links don't contain any
description to put things into context: is one of these
ads, the transy one, intended for the USA and the other one,
too long to watch, wasn't?

It would be interesting to research and compile all the
"woke" branded hate filled advertising to find out the
advertising agencies responsible for them, to see if there
are patterns.