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On 1/2/2025 10:39 PM, John B. wrote:On Thu, 2 Jan 2025 22:46:37 -0500, Frank Krygowski>
<frkrygow@sbcglobal.net> wrote:
On 1/2/2025 7:30 PM, John B. wrote:>>
Years ago I participated in a study of what was termed "anticipated
value".
>
In a shop selling "out doors" stuff we marketed a small 1 cylinder
outboard motor, just right for a small, 1 - 2 man fishing boat. We
changed the sales price from time to time and recorded the volume sold
at the new price . We found that there was a small price range where
the largest number of motors were purchased. This was called
"anticipated value", or in other words people have a preconceived
price that they feel an item is worth, and if the price is much higher
or lower they don't buy.
As Andrew has pointed out, there are exceptions. See
https://en.wikipedia.org/wiki/Veblen_good
Strange, but your reading comprehension does seem a bit faulty..
I write, "people have a preconceived price that they feel an item is
worth", and you leap into the stadium and talk about people who buy at
excessive costs, basically to show off.
Isn't that what I said, or don't you think that the big flashily car
in the drive is doing what it was bought for?
"See over there? That guy must have a whole bunch of money. See the
big electric car in the drive?
(But it looks like he went a bit overboard as I notice he don't drive
it much. Rides his old bicycle to the library...")
Perhaps you mistake Mr Krygowski's point.
>
Veblen value, resale value, aesthetic value all add or
subtract to customer satisfaction besides performance,
utility etc. The relative and absolute significance varies
individually, by a lot, but they are all truly factors as
anyone in sales knows well.
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