Re: Rene Herse "New type of tire"

On 1/8/2025 3:09 PM, Frank Krygowski wrote:

On 1/8/2025 3:29 PM, AMuzi wrote:

On 1/8/2025 11:36 AM, Catrike Ryder wrote:

On Wed, 8 Jan 2025 11:02:58 -0500, Frank Krygowski
<frkrygow@sbcglobal.net> wrote:
>

On 1/8/2025 2:34 AM, Roger Merriman wrote:

>
Indeed it very much looks like some of the more street tyres for MTB’s
you’d see in the 1980’s and so on!

>
Like many or most marketers, I think Jan Heine is touting nearly
imperceptible differences.

>
On the other hand, there's no such thing as "too many choices."
>
-- C'est bon
Soloman

>
+1
Either they sell enough at a high enough margin to recover their tooling expense plus some operations profit or that tire will just go away. Like anything else.

 I'd be a bit interested in exactly how a small company's "new" tire comes to market.
 Obviously, Rene Herse Inc. does not make any parts of the tire. I suspect Jan Heine and crew select from a menu of choices regarding beads, fabrics, perhaps adhesives and whatever else matters regarding the casing. I wonder exactly how those factors differ from other tires - especially the Paselas that I usually use.
 I imagine the recipe for tread rubber is also pretty much a menu choice, affecting longevity vs. traction and/or other factors. It sounds like he gets to choose the tread design, so effectively the design of the mold for the tread rubber, which I suppose will be used only for his brand. That cost has to be amortized over the total sales of that model of tire.
 

Panaracer product if I recall.
Designer/reseller creates the tread design, specifies tread material/hardness usually from existing  product ranges, specifies casing fabric, labels (Color panel? Molded letters?) size(s),  etc.  All of those things have a range of charges. After negotiating all that plus expected volume (a one-run product? contract for monthly deliveries?) the designer/reseller buys the tooling plus whatever the unit cost may be.
A less expensive path is to just buy an existing tire product and pay for color labels with your chosen name and graphics:
https://www.yellowjersey.org/SERVCORS.JPG
Neither is all that different from your major US brands buying bicycles in a certain large Asian country or products like this Isuzu sold by GM:
https://tfltruck.com/2018/08/truck-rewind-chevy-luv-pickup-truck-1972-1982/
or the upcoming new Jeep model which will be a rework of a Euro market Fiat subcompact electric:
https://electrek.co/2024/05/29/jeep-launching-25000-ev-us-very-soon/
Or your 'Hardware Store Brand' bicycle, screwdriver, hair dryer or whatever.
--
Andrew Muzi
am@yellowjersey.org
Open every day since 1 April, 1971