Re: Rene Herse "New type of tire"

On 1/8/2025 5:39 PM, AMuzi wrote:

On 1/8/2025 3:09 PM, Frank Krygowski wrote:

On 1/8/2025 3:29 PM, AMuzi wrote:

On 1/8/2025 11:36 AM, Catrike Ryder wrote:

On Wed, 8 Jan 2025 11:02:58 -0500, Frank Krygowski
<frkrygow@sbcglobal.net> wrote:
>

On 1/8/2025 2:34 AM, Roger Merriman wrote:

>
Indeed it very much looks like some of the more street tyres for MTB’s
you’d see in the 1980’s and so on!

>
Like many or most marketers, I think Jan Heine is touting nearly
imperceptible differences.

>
On the other hand, there's no such thing as "too many choices."
>
-- C'est bon
Soloman

>
+1
Either they sell enough at a high enough margin to recover their tooling expense plus some operations profit or that tire will just go away. Like anything else.

>
I'd be a bit interested in exactly how a small company's "new" tire comes to market.
>
Obviously, Rene Herse Inc. does not make any parts of the tire. I suspect Jan Heine and crew select from a menu of choices regarding beads, fabrics, perhaps adhesives and whatever else matters regarding the casing. I wonder exactly how those factors differ from other tires - especially the Paselas that I usually use.
>
I imagine the recipe for tread rubber is also pretty much a menu choice, affecting longevity vs. traction and/or other factors. It sounds like he gets to choose the tread design, so effectively the design of the mold for the tread rubber, which I suppose will be used only for his brand. That cost has to be amortized over the total sales of that model of tire.
>

 Panaracer product if I recall.
 Designer/reseller creates the tread design, specifies tread material/ hardness usually from existing  product ranges, specifies casing fabric, labels (Color panel? Molded letters?) size(s),  etc.  All of those things have a range of charges. After negotiating all that plus expected volume (a one-run product? contract for monthly deliveries?) the designer/reseller buys the tooling plus whatever the unit cost may be.
 A less expensive path is to just buy an existing tire product and pay for color labels with your chosen name and graphics:
https://www.yellowjersey.org/SERVCORS.JPG
  Neither is all that different from your major US brands buying bicycles in a certain large Asian country or products like this Isuzu sold by GM:
https://tfltruck.com/2018/08/truck-rewind-chevy-luv-pickup-truck-1972-1982/

Or the Ford Festiva (Kia)
Or the Dodge Colt (Mitsubishi)
Or the Chevy Tracker (Suzuki)
Or the Chevy Storm (Isuzu)
When I was first dating my wife she was driving a Storm (It was a 1990, this was in 1992). One day the alternator quit, so I went to the auto parts store to get a replacement. The employees looked it up, went out back, and brought it out, then said it was $300. I asked "for an alternator?" (Remember, this was '92). He said it must be something really special.
I had the old one with me, he looked at it and said "wait a minute", then took the new one out of the box. Then he went out back and got a generic re-manufactured GM alternator. He took mine from me, pulled off the electrical connector adapter and put it on the cheap GM replacement, the set the two new ones side by side - they were identical.
It was 30$. He said take the cheap one home and try it out, if it doesn't work he give me a full refund.
It worked. She traded the car in a year later.

 or the upcoming new Jeep model which will be a rework of a Euro market Fiat subcompact electric:
 https://electrek.co/2024/05/29/jeep-launching-25000-ev-us-very-soon/
 Or your 'Hardware Store Brand' bicycle, screwdriver, hair dryer or whatever.
  

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