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On 3/13/2025 4:37 PM, Ed P wrote:Your Majesty should ban that damn nasty food lion store. How dare they treat your highness as a common customer!On 3/13/2025 3:16 PM, Jill McQuown wrote:Strikes me as unethical.>>
This is actually a mild rant about those grocery store "loyalty" cards. I went to my usual supermarket (Publix) yesterday. They advertised corned beef brisket priced at $4.99/lb. They don't require a "card" to get that price. Unfortunately, they only had one left. I bought it and put it in the freezer.
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This morning on my way to work I stopped at Food Lion to buy a couple more and fortunately they still had a few. But Food Lion requires what they call an MVP card to get the same price as Publix ($4.99/lb.).
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I paid just over $19 each for two of them at Food Lion. Both slightly over 3.5 lbs. If I hadn't used the Food Lion "card", it would have cost me $23 more for the two briskets. It says so on the receipt. My question is WHY?!
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This is what I don't understand about those loyalty cards/apps. Let's pretend I was visiting friends or family from a place that doesn't have a Food Lion [insert other grocery stores that require loyalty cards/apps to get the best price]. I'd have no reason to have their "card". Let's further pretend I decided to go to this grocery store to buy a corned beef brisket to cook for my friends. Is there any logical reason why I should have to pay $30 for a corned beef someone with the *card* could by for $19? I can't think of a single reason why they are allowed to price gouge someone simply because they don't have a store loyalty card.
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Jill
The simple explanation is "because they can"
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The idea is to build loyalty and people will shop there for the discount.Yeah, I get the idea. They jack up prices to fool people into thinking they're getting a discount. Imagine what you'd pay for a can of [e.g.] green beans "on sale" if you didn't have the MVP card! Twice what a can of green beans should actually cost. Arrgh!
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Rather than go to Food Lion, I'd wait a day or two and go back to Publix to see if they re-stocked. That sale is until next Wednesday.Normally I would do that, Ed. Thing is, when I went to Publix after work the day before, the manager seemed surprised they'd run out and wasn't sure if they'd be getting any more. I'm off work tomorrow and I try to do my shopping when I'm already in town. So I made the decision to stop at Food Lion on my way to the office. I didn't know for sure they still had any but it was on my way. Fortunately, they did have but only a few left. It still bugs me I had to use the "loyalty card" to get the same price they'd have charged at Publix without using a card. I object to those loyalty cards as a matter of general principle.
Jill
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