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TupperwareHasn't Tupperware declared bankruptcy? Or am I wrong?
©State Archives of Florida/Florida Memory /Alamy Stock Photo
A chemist named Earl S. Tupper developed one of the world's most iconic
products – and it all started with a paint can. He was working in a
plastics factory when he came up with the idea of designing food storage
containers with air and liquid-tight seals, such as those on paint cans.
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This was shortly after the Great Depression, and Tupper wanted to help
families reduce food waste. There was just one problem: the containers
were so effective that consumers struggled to open them, often needing
to be shown how...
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Deciding to embrace the personal touch, the company began to sell
directly to consumers through Tupperware parties, an innovative
marketing scheme whereby self-employed salespeople sold Tupperware in
people's homes. The tactic paid off and Tupperware became hugely
successful.
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