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I think it's more the success of BG3. However that's still the D&D game. It's obvious the guys running the show are clueless.Of course, none of this is really new for D&D. Even back in the TSRBut these deals are coming a bit late as a cash in for the movie. The movie was out a year ago, and all these things just are coming out right now.
days, there was a lot of crap that licensed the D&D branding
(everything from model clay kits to birthday party paper plates). Over
the years, the selection became a bit more sophisticated but there's
been D&D t-shirts and jewelry for years (not to mention all the LEGOs,
toys, comic books, video games, etc.)
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I think Hasbro bet hard that the recently released movie was going to
be a much larger success than it turned out to be, and - expecting
that movie to draw in a much more varied crowd - eagerly shared their
license out to anyone who came asking. They thought "Honor Amongst
Thieves" was going to be another Star Wars... or at least a "Game of
Thrones". And had it succeeded, all these licensed products would have
been snatched up by people who saw the brand as something exciting and
new.
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But then the movie flopped, and all these licensing deals became
superfluous, and Hasbro's exuberance seems a bit silly in retrospect.
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