[License Global] New Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons

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Source: https://www.licenseglobal.com/food-beverages/new-holland-brewings-dragons-milk-teams-with-dungeons-dragons
New Holland Brewing’s Dragon’s Milk Teams with Dungeons & Dragons
Collab will see the launch of a limited-edition stout and bourbon whiskey in celebration of the 50th anniversary of the role-playing game.
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License Global
September 5, 2024
Craft brewery and distillery, New Holland Brewing Co. has announced an expansion of its Dragon’s Milk product line, in collaboration with Hasbro and its Wizards of the Coast division, to celebrate the 50th anniversary of Dungeons & Dragons (D&D). The expansion includes a limited-edition D20 Brew Bourbon Barrel Aged Stout and Origin Mead Cask Bourbon Whiskey. Both beverages will be available at select retailers, including New Holland Brewing retail locations and at Dragonsmilk.com/dnd starting in November. A merchandise pre-sale, including limited wearables and glassware, begins Sept. 6.
“Brewed with the same passion that fuels D&D adventures, Dragon’s Milk has a nationally renowned reputation as a bold, legendary beverage,” says Brett Vanderkamp, chief executive officer, founder, New Holland Brewing Company. “Not only does our work with Hasbro allow us to honor D&D’s 50-year history, but it also underscores our shared values of creating savored moments and forging lasting friendships.”
D20 Brew and Origin Mead Cask Bourbon Whiskey will expand New Holland’s well-established Dragon’s Milk product line, which currently features several year-round stouts and bourbons.
“D&D isn’t just a game – it’s this amazing community that's all about bringing fantasy and wonder to life, whether that’s in living rooms, backyards or wherever folks want to play,” says Jess Lanzillo, head of D&D product and franchise, Wizards of the Coast. “We’re super excited to be teaming up with New Holland for D&D’s big anniversary. Together, we’re building on what makes D&D so cool – bringing people together through the shared experience of adventure.”