Re: The trademark 'ESCALATOR' was registered (29-5-1900)

In article <v3ajhe$1qf6m$2@dont-email.me>, HenHanna
<HenHanna@devnull.tb>
wrote:

On 5/30/2024 12:27 AM, Aidan Kehoe wrote:

   Ar an naoú lá is fiche de mí Bealtaine, scríobh Ross Clark:
   > "The world's first moving-step machine...demonstrated at a Paris
  > trade fair in 1900..." The trademark was registered by Charles
  > Seeberger, who worked for the Otis Elevator Company.
  >
  > "The use of capital letters and inverted commas shows the word's
  > special status." (Crystal)
  >
  > BUT fifty years later (in _Haughton Elevator Co. v. Seeberger_),
  > Otis lost the rights because the court ruled the word had become
  > generic. "A crucial piece of evidence was the way Otis itself was
  > using it, in such advertisements as: To thousands of building
  > owners and managers, the Otis trademark means the utmost in safe,
  > efficient economical elevator and escalator operation."
 Otis is impressive as a business, still with a huge proportion of the
lifts out there all these years later, when so many other similar
businesses have been outcompeted by East Asian manufacturers.
 

Otis is often seen in Japan

Miss Otis regrets .......