Re: The trademark 'ESCALATOR' was registered (29-5-1900)

On 5/30/2024 12:27 AM, Aidan Kehoe wrote:

   Ar an naoú lá is fiche de mí Bealtaine, scríobh Ross Clark:
   > "The world's first moving-step machine...demonstrated at a Paris trade fair in
  > 1900..."
  > The trademark was registered by Charles Seeberger, who worked for the Otis
  > Elevator Company.
  >
  > "The use of capital letters and inverted commas shows the word's special
  > status." (Crystal)
  >
  > BUT fifty years later (in _Haughton Elevator Co. v. Seeberger_), Otis lost the
  > rights because the court ruled the word had become generic.
  > "A crucial piece of evidence was the way Otis itself was using it, in such
  > advertisements as:
  > To thousands of building owners and managers, the Otis trademark
  >         means the utmost in safe, efficient economical elevator and
  >         escalator operation."
 Otis is impressive as a business, still with a huge proportion of the lifts out
there all these years later, when so many other similar businesses have been
outcompeted by East Asian manufacturers.
 

Otis is often seen in Japan
           >>>   Otis Elevator Company is a prominent player in the Japan elevators and escalators market, offering a wide range of products and services.         The company's emphasis on safety, reliability, and technological advancements makes it a preferred choice for many customers.