Re: Apple Has Really Jumped The Shark This Time

On 2024-05-11 22:45:39 +0000, BungleBob said:

On 2024-05-11 15:05:19 +0000, Rich said:

In comp.misc BungleBob <bunglebob@thejungle.com> wrote:

On 2024-05-11 01:56:43 +0000, John McCue said:

follow-ups trimmed to: comp.misc
In comp.misc Lawrence D'Oliveiro <ldo@nz.invalid> wrote:

Seems its new ad, showing a pile of musical instruments and other artistic equipment being destroyed and replaced with an Ipad, has really pissed off many in the creative community.
 <https://www.computerworld.com/article/2099740/apples-worst-ad-ever.html>

 I saw the ad but did not understand it, then I heard how
people hated it but not why.  I did think it was real dumb.
 Anyway, thanks for the post, at least I understand what it
was trying to say :)  And yes, I can see why many Apple
users were upset.  Many like to be thought of as creative
and destroying the tools they would like to use would be
upsetting to them.

 The copncept of the advert is basically that the iPad can (if you want
it to) replace any/all of those other objects - you can use the iPad to
make music, paint images, do animations, etc.

 I did not see the ad itself until after reading the complaint reports.
Hunting down a playable video and watching it, knowing full well the
intended concept, the ad itself fell flat on its face anyway.  There
was no connection made by the ad to the actual intended concept.  It
was an interesting CGI animation of crushing a lot of things, and then
an ipad appeared.  So even without the whiners the ad agency really
missed the mark on conveying their intended meaning.

 Literally, all those objects are compressed down into one iPad ... hence the meaning: one iPad can do what all those seperate things can do (if you want to of course).

There's even a second unintended meaning which should appease the eco-greenies. Instead of all those things going into landfill garbage dumps, they've been recycled to make an iPad ... although isn't probably true that *all* those things actually go into making an iPad.