Re: Dell prepares to rebrand

Retrograde  <fungus@amongus.com.invalid> wrote:

Dell has announced it’s rebranding literally its entire product line, so
mainstays like XPS, Latitude, and Inspiron are going away. They’re replacing
all of these old brands with Dell, Dell Pro, and Dell Pro Max, and within each
of these, there will be three tiers: Base, Plus, and Premium. Of course, the
reason is “AI”.

This is confusing.

Which is the one made as cheaply as possible so the fans and electrolytic
caps fail five years down the road?  That used to be the Optiplex, what is
it now?

Which is the rackmount server that is I/O performance driven?  Which is
the one that is CPU driven?  It took me years to figure out Dell's
language... but which one is it now?

We’ve also made it easy to distinguish products within each of the new
product categories. We have a consistent approach to tiering that lets
customers pinpoint the exact device for their specific needs. Above and
beyond the starting point (Base), there’s a Plus tier that offers the most
scalable performance and a Premium tier that delivers the ultimate in
mobility and design.

I want the ultimate in one thing but not the ultimate in another.  I want a
10G network device but I don't want a GPU or an ILO.  In fact, I'll pay
extra to not have a GPU or ILO....

Setting aside the nonsensical reasoning behind the rebrand, I do actually kind
of dig the simplicity here. This is a simple, straightforward set of brand
names and tiers that pretty much anyone can understand. That being said, the
issue with Dell in particular is that once you go to their website to actually
buy one of their machines, the clarity abruptly ends and it gets confusing
fast. I hope these new brand names and tiers will untangle some of that mess to
make it easier to find what you need, but I’m skeptical.

It took years to figure out the old names.  Now I have to figure them all
out all over again?
--scott
--
"C'est un Nagra. C'est suisse, et tres, tres precis."