Roku tests ads before home

From the «how bout no» department:
Title: Roku Tests Autoplaying Ads Loading Before the Home Screen
Author: feedback@slashdot.org
Date: Tue, 18 Mar 2025 00:02:00 +0000
Link: https://slashdot.org/story/25/03/17/2122232/roku-tests-autoplaying-ads-loading-before-the-home-screen?utm_source=rss1.0mainlinkanon&utm_medium=feed

Roku is testing autoplaying video ads that play before users can access the
home screen. While Roku claims this is just an experiment, users are
threatening to abandon the platform if the change becomes permanent. Ars
Technica reports: Reports of Roku customers seeing video ads automatically play
before they could view the OS' home screen started appearing online this week.
A Reddit user, for example, posted yesterday: "I just turned on my Roku and got
an unskippable ad for a movie, before I got to the regular Roku home screen."
Multiple apparent users reported seeing an ad for the movie Moana 2. When
reached for comment, a Roku spokesperson shared a company statement that
confirms that the autoplaying ads are expected behavior but not a permanent
part of Roku OS currently. Instead, Roku claimed, it was just trying the ad
capability out. Roku's representative said that Roku's business "has and will
always require continuous testing and innovation across design, navigation,
content, and our first-rate advertising products," adding: "Our recent test is
just the latest example, as we explore new ways to showcase brands and
programming while still providing a delightful and simple user experience."

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Read more of this story[5] at Slashdot.

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