Re: 24 years after Steve Jobs was told stores won't work

Retrograde <fungus@amongus.com.invalid> wrote:

Since PC retailing gross margins are normally 10% or less, Apple would have
to sell $12 million a year per store to pay for the space. Gateway does about
$8 million annually at each of its Country Stores. Then there’s the cost of
construction, hiring experienced staff. “I give them two years before they’re
turning out the lights on a very painful and expensive mistake,” says
Goldstein. [...]

What this author didn't know is that later in 2001 Apple were to release the
iPod.  Which turned them from a 'computer' brand into a 'consumer' brand.
That's why the Apple Store succeeded - iPods, iPhones, iPads etc - not just
Macs (beige, aqua or otherwise).

Theo