How do Universities Sell Prestigious Baubles?

It is said that simple people are sometimes impressed by glass baubles.
How do cheap and stupid, fallacious ideas violating basic logic attain
prestige values and become marketed at universities for fortunes? The
reification fallacy is an elementary fallacy and a foolish error that a
child would know better than. However, we find universities convincing
people that ideas involving this error are highly intelligent, such as
expanding and bending space. Then, people uncritically and thoughtlessly
embrace these ideas without a second thought. This is very pathetic,
slavish, and avoidable.